Calibrite ColorChecker Grey Balance 18 Percent

The perceived color of white changes based on ambient conditionsÑoutdoor it is perceived to be cooler, indoor, warmer, and under fluorescent light, greener. ColorChecker Gray Balance gives you the power to adjust your digital camera's color sensitivity to exactly match the ambient lighting conditions; in effect, changing what that the camera Òsees.Ó Even in a controlled studio environment, establishing an accurate custom grey balance ensures an accurate image from the start of each new photo session.